Independent Research On Which Pregnancy Supplement Brands Mums Trust The Most And Midwives Recommend The Most

2023 Independent Research

2023 research on supplement brand recommendation was carried out by One Poll (July 2023).

Sample size: 500, up to 3 brands selected

Which pregnancy supplement do you trust the most?  

51% of mums or mums-to-be questioned trusted Pregnacare the most.

This finding is also supported by further independent research carried out in July 2021 by One Poll (sample size: 500 mums and mums to be) 2018 by One Poll (sample size: 1000 mums and mums to be) and in 2013 by Bounty’s Word of Mum^TM research panel (sample size: 2088 mums and mums-to-be).

Independent Research on brands mums trust the most

2021 Independent Research

2021 research on supplement brand recommendation was carried out by One Poll (July 2021).

Sample size: 500

Which pregnancy supplement do you trust the most?

45% of mums or mums-to-be questioned trusted Pregnacare the most.

This finding is also supported by earlier independent research carried out in 2018 by One Poll (sample size: 1000 mums and mums to be).

2018 Independent Research

2018 research on supplement brand recommendation was carried out by One Poll (July 2018).

Sample size: 1000

Which pregnancy supplement do you trust the most?

25% of mums or mums-to-be questioned trusted Pregnacare the most

This finding is also supported by further independent research carried out in 2013 by Bounty’s Word of Mum^TM research panel (sample size: 2088 mums and mums-to-be).

Independent Research on Midwives' Recommendation

2021 Independent Research

2021 Research on supplement brand recommendation was carried out by Health Professional Academy (November 2021).

Sample size: 300 healthcare professionals

Which of the following best describes your occupation?

Do you recommend to take a vitamin and mineral supplement during pregnancy?

Which pregnancy vitamin and mineral supplement brand would you be most likely to recommend to pregnant women?

24% of the midwives questioned recommended Pregnacare the most.

This finding is also supported by earlier independent research carried out in 2016 by Bounty Healthcare Network (sample size: 443 healthcare professionals), in 2012 by Bounty Healthcare Network (sample size: 223 healthcare professionals) and in 2008 by Bounty Healthcare Network (sample size: 1004 midwives).  

2016 Independent Research

2016 Research on supplement brand recommendation was carried out by Bounty Healthcare Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.

Sample size: 443 healthcare professionals

Which of the following best describes your occupation?

How important do you think it is to take a pregnancy specific vitamin and mineral supplement throughout pregnancy?

Which of the following brands would you recommend?

2012 Independent Research

Research on supplement brand recommendation was carried out by Bounty Healthcare Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.

Sample size: 223

How important is a prenatal supplement throughout pregnancy?

97% of healthcare professionals questioned thought a prenatal supplement was 'important' or 'very important' throughout pregnancy.

2008 Independent Research

Research on supplement brand recommendation was carried out by Bounty Healthcare Network, an organisation that conducts extensive training and research with midwives who focus on pre and postnatal care.

Target Sample Size: 1000 Midwives

Achieved Response: 1004 Midwives

Primary Place of Work

Key Results

The majority of midwives (62%) recommend a supplement during pregnancy (base: 1004)

Of those expressing a recommendation, Pregnacare^® is by far the brand most commonly recommended (base: 623)

Pregnacare Plus^® was the specific brand midwives recommended most frequently as a source of Omega-3 (base: 818)

Reasons for Recommending a Particular Supplement

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